.NU Domain's New SpellGuard™ Service Expands Domain Name Brand Protection
Unique New Service Protects Brands from Misspellings, Spelling Variation, and Typosquatting
"Keyboarding errors, misspellings and variations in spellings are all ways which users can end up at the wrong Web site, resulting in brand degradation," said J. William Semich, founder and CEO of .NU Domain. "With SpellGuard, for a very small fee an organization can protect its brands without incurring the cost and time of managing numerous variations of its primary domain name."
SpellGuard is based on .NU Domain's patent pending multilingual web routing technology.
With SpellGuard the misspelled domain names can be within 2 letters in length (shorter or longer) of the primary domain name and may have up to two changes in letters. For example mudomain.nu, mdyomain.nu or myudomian.nu could be registered as misspellings for mydomain.nu. These domains will be redirected to the primary domain, and need not be hosted by the domain name holder's ISP or Web service provider.
SpellGuard protects against typosquatting, which involves registering web addresses that are minor variations on the names of well-known, legitimate domains. The copycat addresses may involve transposing letters in the web address. Often users land on copycat sites loaded with unwanted advertising or other undesirable content.
For example, if Google had used the new SpellGuard service for its www.google.com URL, the misspelling of its domain name, goggle.com, would redirect to the Google Website. Instead, www.goggle.com, points to an advertiser's Website taking advantage of Google users' typing mistakes. The same problem occurs for misspellings of Microsoft's URL, www.microsoft.com. One example is the misspelling www.microsfot.com, which points to another advertiser's Web site.
The new service has distinct benefits for multinational companies, since ASCII versions of multilingual domains can be used as "misspellings". For example, Varlden.nu could be a misspelling of Världen.nu (Editors Note - that's v-"a-with-two-dots"-r-l-d-e-n.nu)
.NU Domain's SpellGuard is available for EUR5 per year per primary domain for the first five misspellings. See www.nunames.nu for more information.
Besides its free blogging service for customers at http://www.blogga.nu,
.NU Domain Ltd also offers free domain name parking services for customers who need to
lock in a domain name but have no immediate plans to use it, and, for a small annual fee,
the .NU InstantWeb Service which provides a quick, five-page mini Web site with blog pages,
or URL forwarding for your .NU domain name to a Yahoo, AOL or other personal Web site
without a unique domain name, and .NU InstantMail Forwarding so AOL, Hotmail and other
mail service users can have a unique .NU mail address. You can visit .NU Domain Ltd
on the World Wide Web at http://www.nunames.nu.
781 395 6420